An obvious statement !
Surely you would want a website that is engaging and converts customers, and yet the vast majority of websites today still fail to do this.
Web designers need to impress their customers with the latest look or state of the art design with all sorts of interesting animations, scrolling image sliders, and effects.
It’s also important for the web designer to deliver what the customer wants, of course !
After all you wouldn’t create an interior design concept for your customers new kitchen or bathroom without listening to the design concept & layout that your customer would like.
Unwittingly for the customer, and in indeed for most creative web designers, this creative design process is the very reason why most websites aren’t engaging, and fail to convert visitors into customers.
The website is seen more as a glossy brochure, detailing the products and services rather than a tool to drive interaction and build relationships with your prospective customer.
Simple known marketing statistics such as the understanding that you have less than eight seconds to captivate your customer before they leave and continue to surf the web, are not considered in the design.
Understanding how your prospective customers will seek information and shop online, how they need to get to what they want quickly through an intuitive design is absolutely critical, Especially in a mobile device centric world that we live in.
Knowing this and having the ability to apply it to a website design is an art.
Even when the website design has ticked all the boxes, you’re finding that you loose your customer at the checkout, the shopping basket phase.
The barriers put up by many websites when it comes to paying and placing an order have to be removed, and the steps needed to complete the transaction kept to an absolute minimum.
If you walk into a shop in the high street and you find it hard to see what you’re looking for, and no one is around to help you it’s frustrating isn’t it ?
You’re sure what you’re looking for is in here somewhere, so you battle on and finally find what you’re looking for, then product in hand you start searching for the pay here sign.
You get into the queue, we all love a queue, and finally it’s your turn !
The assistant looks for the bar code to scan and there isn’t one, your heart sinks as the assistant contacts a supervisor who’s busy on the other side of the store, but eventually comes to your rescue and finally you get to pay and leave.
In a bricks and mortar store you are more likely to put up with that sort of barrier and frustration because you are in the real world with real people, and understand that sometimes you just have to be patient.
For retailers with bricks and mortar stores that’s a problem that needs addressing, but not a deal breaker, for online stores however it’s a very different story.
In the virtual world of online shopping, given the same hoop jumping exercise to find information about what you do or sell, then ask them to click in six different places, enter their inside leg measurement, sign in to ensure their details are kept for future purchases, (thinking this will help ensure they will return) all on their mobile phone because they are on the run and need to do something quickly and (deep breath)……… sadly you’ve lost your customer never to return !
High Click Rate will help you bridge the gap between web design and conversion, helping you create the website that reflects how you would like your business to look and feel whilst developing its’ ability to convert using a responsive design.
By responsive we mean mobile & small screen friendly website, paying particular attention to how easy and intuitive your mobile site is to use, not just your desktop site.
Whether you need a completely new website, or need to understand why your existing website isn’t converting, High Click Rate will be able to help you.
Make contact with us today to see how we can help create and improve your online presence.
You now have a great website that drives interaction and converts visitors into customers.
(If not then have we need to sort that for you first, click here)
Or you think you do but you’re not sure as business is a little slow or it’s a brand new site and you have no idea !
Again it’s an obvious point hat you need visitors to your website to just to have the chance to convert them.
Using the bricks and mortar retail store analogy, they need to attract customers just like you and in the real analogue world you have a high street with footfall passing your window, which tends to provide the majority of your visitors.
Assuming you have an attractively merchandised window which is promoting what your customers are looking for, you’ll attract visitors into your store.
Armed with a great sales floor manager and a team of well trained sales professionals who know how to greet, interact and illicit knowledge of your visitors needs, can then apply this knowledge to benefit led statements and maybe demonstrations about a product or service that delivers those needs.
Having solved your visitors problem by meeting their needs and made them feel truly valued, your trained professional asks for the sale and escorts the visitor, who is know a raving fan of your store and employees to the till where a friendly and helpful person takes your money.
You now have, potentially, a customer for life as their in-store experience was a true Joy, they were made to feel very good about their purchase from start to finish, and will return no doubt.
To assist this your team reminded them of their great experience by sending them your seasonal brochure each quarter as they took the time to capture their address, after asking permission, which your customer was very pleased to part with due to your excellent service.
Over on the other side of the store one of your employees does a great job but didn’t close the sale as the customer wasn’t quite ready to buy.
It was still a great result because the visitor left the store with a business card and also left their email address for a prize draw that was happening at the end of the month for a years free supply of chocolate !
Okay perhaps not the experience you’ll encounter every time you go shopping, but it should be !
The mistake most retailers’ make online is to think online shopping is any different, well it is very different but the objective and outcome are the same.
Let me explain……… Your potential online customers are searching the internet using keywords through a search engine, not by walking down a high street, and so your virtual shop window needs to attract them.
Your virtual shop window could be in the form of paid advertising through Google & Facebook, it could be an image ad on Googles’ display network, or Google Merchant, or perhaps an online blog that has achieved a high natural page rank for the products or service you provide.
Your website acts as the sales floor manager and sales team, greeting your visitors, whom you should have pre-qualified as relevant to your products and services through your virtual shop window, before they arrived.
Your website, just like the sales team, then needs to provide them effortlessly with information on what is going to solve their need, the price, and then be presented with an easy method to purchase if they wish.
If your visitor isn’t quite ready to do business with you yet, buy buying your product or service, then it needs to ask their permission to be helpful and email them some information on their interest for them to consider further.
In a similar way to the sales professional in the store, making the most of every customer interaction.
Why is this so important ? Why go to such Lengths ?
Well if you’re spending money on attracting custom, whether by paying rent for a bricks and mortar store or paying for online traffic, the cost of obtaining that customer needs to provide the best possible return for your business to succeed.
Every visitor is a potential customer, maybe not immediately, but possibly in the future, and by keeping that audience engaged and interested is the key to greater long term profits and return on investment.
High Click Rate has vast real life experience in creating and developing paid for and organic visitor traffic for businesses of any description.
Understanding how to setup, develop and maintain the systems to do this correctly without wasting large amounts of money is again critical to success with online business.
One example of this would be Google Adwords, which to do properly without spending a lot of money on what’s been phrased in the industry as ‘Stupidity Tax’ is a prime example.
In the case of Google Adwords, creating an advert that ever seeks to improve the number of times it’s clicked on, then linking to a relevant landing page on your website based on that advert is just half the story.
The other half is did that paid for click then convert into a paying customer for you, and if not seek an understanding as to why with what’s called split testing.
That requires a huge amount of understanding and technical capability as your Google Adwords Manager (or you) needs to be able to work directly with you web designer to ensure the landing pages are relevant at the very least.
Add to this a need to write effective advert copy and mirror that on the landing page and you’ll start to see just how important it is to have a comprehensive solution.
High Click Rate understands this collaborative requirement needed for paid or indeed organic traffic to work properly.
Without an engaging website that converts visitors from your paid or organic traffic campaign, that cost and effort will be largely wasted.
Without the expert knowledge and experience required to correctly write and develop paid traffic or organic campaigns, non relevant, unqualified visitors will arrive at your site.
This is a very costly mistake to make and very easily done.
High Click Rate has spent it’s own money in the real world understanding what works and what doesn’t, contact us today and see how you can benefit from our knowledge.
We’ll save you time, money, and a great deal of pain getting things right or putting things right, we’d love to hear from you !
Your online presence has now been setup effectively and starting to engage visitors and convert them into customers for you.
You achieved this through setting up an effective paid traffic and natural organic campaign linked to your website and landing pages.
You’re receiving qualified visitors with a good or great return on investment because your web designer listened to your Google Adwords manager and Copy Writer, ensuring your ads were landing on relevant pages and your organic post links were working well.
(If not then we need to sort that for you first, click here)
Again using the retail bricks and mortar analogy, gaining name, address and or email details is vital to staying in contact with and nurturing visitors to your store.
I’m referring to that brochure being posted out after point of sale, or a prize draw for that year’s supply of chocolate !
So the next step is to setup an automated process to keep in contact with your hard earned leads, the qualified visitors to your website.
Whether a paying customer or not, visitors to your website should be treated like gold dust.
You have invested a great deal of time and money attracting & engaging visitors, some of them will have spent their hard earned money with you, some didn’t, but may do in the future and of course some may never do business with you.
Just like in the retail bricks and mortar analogy.
Your mission in life is to reduce the amount of visitors that will never do business with you, sell more to those that have, and hopefully entice everyone else to do business with you in the future.
If you have 5 clients, this will be easy, if you have an ever increasing database of customers then this process becomes ever more time intensive.
Having a system that captures your visitors details, and then automatically sending them relevant information on their purchase, future needs or perhaps other relevant and beneficial products and services, is a strategy you cannot afford to ignore.
It’s been said many times yet few really get this one right, attract a herd of hungry fans in you and your product and services, put a fence around them and keep them well fed.
Maintain that fence and keeping them well fed ensures your herd’s ever growing success.
I apologise for the likening of your customers to a herd, but it does help illustrate a point well !
High Click Rate will provide you with, and help you setup an automated marketing system that delivers timely content when you need to, helping you grow your business and save you time.
Call or contact us today to discover how High Click Rate can help you grow your business.
Taking time to understand you, your business, and your aspirations helps us combine what we know with what makes your business unique to you.
The alchemy of mixing our technical knowledge and expertise with your unique story and values to produce an engaging online presence is what excites us.
The vast amount of time and huge amount of energy, together with that little something extra we invest in maintaining our expertise, helps drive great results for you and your business. For this we believe, we are without rival !
Achieving profound results for you a fellow entrepreneur is both our personal and commercial reason WHY we do what we do.
Quite simply, your success is our success!
Driving highly relevant visitor traffic to your website
Create a compelling website & online presence to engage your visitors
Produce bespoke films with a creative flair for entrepreneurs that want to set themselves head and shoulders above their competitors, a strong USP !
Looking after your customers keeping in constant contact with relevant products and services, to help grow your business, automatically, saving you valuable time !
Natural Search Engine optimisation (SEO) to support organic search ranking for web content linked to your relevant products & services.
Facebook & other social media advertising driving relevant & interested visitors to your website.