Web Presence Transformation - The Six Degrees of Separation
The Six Degrees of Separation In Your Business - ‘Wikipedia’ Six degrees of separation is the idea that all living things and everything else in the world are six or fewer steps away from each other.
The Six Degrees (stages) that High Click Rate will take your business through to transform your digital online marketing results.
1st Degree - Your Business - Product / Service - USP - Why You Do What You Do - Competitors.
2nd Degree - Your Website - Customer Relationship - Engagement - Above the Fold.
3rd Degree - Your Video - Enhanced Customer Engagement.
4th Degree - Google Adwords - Paid Traffic.
5th Degree - SEO - Site Optimisation - Keyword Ranking.
6th Degree - Social Media - Organic & Paid for Strategy.
1st Degree - Your Business
Product or service - Helping you to think about what you are selling and or what service your business provides may seem a pointless exercise, surely you already know !
Being so close to your business sometimes makes it difficult (to quote a cliche) to see the wood for the trees.
Somebody detached from your business looking at what your business provides can quite often unearth a fresh perspective helping build an unique message a bout you and your business.
Unique Selling Point, or USP must be the one of the most discussed of topics in sales and business and sometimes a very challenging one to nail.
If you’re a retailer selling the same product as your competitors how do you develop your USP ?
If you have a niche product or provide a service, how do you build a message that resonate with your potential customer ?
Creating a compelling USP helps to make sure you don’t fall into the trap of being seen as a commodity and then having to compete on price as a result.
These first steps are so very important to us because these combined with taking the time to understand why you do what you do, and looking at your competitors, creates the building blocks on which High Click Rate will build your Web Presence.
By Web Presence we mean communicating your message and how it engages your customers via the internet, right across the search engines and social media sites.